The Association of Plastic Recyclers (APR) last week announced its recognition of a new recyclable toothpaste tube by Colgate–an essential step in bringing it to the public. The Colgate design is the first oral care or personal care tube to earn APR recognition for recyclability.
Under development for more than five years, the tube will debut under the company’s Tom’s of Maine brand in the U.S. in 2020. Roll out to select global markets under the Colgate brand will follow. The company plans to fully convert to recyclable tubes by 2025, when all of its products will be in 100% recyclable packaging.
