A recent BeveragePulse.com report found that 94% of Americans are concerned about the long-term effects that their packaged beverage purchases and consumption have on the environment. The free study, by Concept Catalysts and iModerate Research Technologies, also shows that recycling was cited frequently (45%) as the most important environmental concern for packaged beverages. Health concerns and economic issues also contribute to recent category declines in packaged beverage purchases.
Among other findings of the report, titled “Environmental Concerns: The impact on beverage and package decisions”:
