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Burger King and Tim Hortons to Pilot Reusable Packaging

Matthew Banton, Head of Innovation and Sustainability, Burger King Global, shares how Burger King and Tim Hortons will be piloting of reusable packaging under the Loop circular packaging platform.

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Quick-service restaurants Burger King and Tim Hortons, both part of Restaurant Brands International (RBI), will soon be piloting a program in partnership with TerraCycle’s Loop circular packaging platform that will allow guests to specify reusable containers and cups when they order select food and beverage products. The closed-loop system will require guests to pay a deposit that will be refunded upon return of the packaging, which will then be cleaned by Loop for reuse, again and again.

The initiative falls under RBI’s sustainability platform, Restaurant Brands for Good. “As part of our Restaurant Brands for Good plan, we’re investing in the development of sustainable packaging solutions that will help push the foodservice industry forward in reducing packaging waste,” says Matthew Banton, Head of Innovation and Sustainability, Burger King Global. “The Loop system gives us the confidence in a reusable solution that meets our high safety standards, while also offering convenience for our guests on the go.”

Guests, Banton emphasizes, are at the center of all the decisions RBI makes. Therefore, when the company saw its guests expressing greater and greater interest in minimizing their impact on the planet, it pursued the idea of reusable packaging as one strategy.

“Understanding that reusable packaging is not something that’s typical within the QSR space, we wanted to make sure we found the right partners that could help us explore the topic and also present it in a way that could be executable,” Banton says. “So, we connected with the team at Loop, and we found we had mutual interests, starting essentially with minimizing our impact on the planet. Once we agreed on those principles, it was clear the partnership made sense on both sides.”


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