Counting Down the Top Four Dow Awards: #3 P&G, Zacros Partner on Refillable Pouch

Zacros designed the Platinum Dow Award Finalist Ariel Platinum Sports Refill Pouch in partnership with The Procter & Gamble Company of Japan Limited. The innovation is a unique way to cater to consumer habits and environmental concerns in Japan, where refill pouches for liquid laundry detergent are often used. The standing pouch, which is made of aluminum-deposited PET without need for barrier layer, features a PE spout and inner disk, preventing the detergent from coming out when the pouch is turned upside down. In addition, the unique structure also allows the air in the bottle to be replaced by the contents, drastically reducing the time for refilling. We asked Zacros, how does this unique, dual-purpose disk structure work?

 “The spout has an inner lid (or disk), so even if you turn it upside down, the detergent will not come out. By fitting it into the bottle, the inner lid opens, and the detergent flows into the bottle,” says Zarcos’ Satomi Guzman. “The spout has separate flow paths for liquid and air, and this mechanism allows air in the bottle to escape to the outside. Therefore, it can be poured quickly. Since we designed a part inside the spout inner lid (disk) that fits with the bottle’s tip, the pouch and the bottle fit perfectly. The spout is designed to fit only certain bottles.”

While the pack itself isn’t recyclable, it clearly hits the mark on sustainability. In fact, it owes its existence to brands’ efforts to become greener and achieve sustainability goals that they’ve set for themselves. In this case, by using refill packs and getting many more cycles out of what used to be a single-use plastic bottle, the overall sustainability profile is strong.