Brand owners and retailers are “hungry” for new sustainable format packaging solutions, and 56% of CPGs are switching or considering new packaging formats to improve recycling.
In 2019 the Flexible Packaging Association reported that 67% of brand owners were putting more effort into sustainability efforts, and statistics show consumers are buying these sustainable products. In the U.S., products marketed as sustainable made up $113.9 billion in sales in 2018, an increase of 29% from 2013. Sustainable products grew, on average, 5.6 times faster than products not marketed as sustainable, and accounted for 50% of CPG market growth from 2013 to 2018.
