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Reduced Material E-comm Play for N.A.E., Henkel's Organic Beauty Brand

Henkel’s organic-certified beauty brand N.A.E. (Naturale Antica Erboristeria) is piloting an Amazon-backed e-commerce project that features reduced packaging material and optimized supply chain methods.

In cooperation with Amazon the organic-certified beauty brand N.A.E. has taken further steps towards sustainability with the launch of its new plastic-free product packaging.
In cooperation with Amazon the organic-certified beauty brand N.A.E. has taken further steps towards sustainability with the launch of its new plastic-free product packaging.

Henkel’s organic-certified beauty brand N.A.E. (Naturale Antica Erboristeria) is piloting an e-commerce project in cooperation with Amazon. With reduced packaging material and optimized supply chain methods, the brand says the program further enhances its commitment to sustainability. Naturale Antica Erboristeria is Italian for “natural traditional herbalism.” At least 97% of the ingredients are natural in origin, including lemon, mandarin, thyme, grape-seed oil, and rosemary. With its plant-based tubes and recycled PET bottles used in other of its products, the brand says it is a frontrunner in sustainability.

In cooperation with Amazon, the brand is now launching a plastic-free product packaging system. The N.A.E. Solids Box, a ship-ready carton is composed of printed E flute corrugated with Kraftliner cardstock, and with an inlay of the same material to hold and display the product. Each box contains a solid face, body, and shampoo bar, as well as a reusable cloth pouch for the soaps. The pouch is unique to the e-comm product package, and is designed to complement the soaps as a complete gift pack. 

"We are very pleased that we were able to realize this project together with our partner Mondi," says Euan Dykes, Packaging Engineer at Henkel Beauty Care. "The pandemic has presented us with challenges, but we were nevertheless able to develop the new packaging for N.A.E. in a timely fashion. We were very satisfied with the flexible and professional cooperation with Mondi."

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