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The Impact of COVID-19: Diverse Expectations Facing a Single Reality in Latin America

Responses to the survey conducted by Mundo PMMI reaching 432 entrepreneurs and professionals from various CPGs in Latin America reveal uncertain and contrasting views of the COVID-19 pandemic.

RIO DE JANEIRO, BRAZIL - JULY 03: Health Surveillance Inspectors with the support of the Municipal Guard inspect bars and restaurants amidst the coronavirus (COVID-19) pandemic on July 3, 2020 in Rio de Janeiro, Brazil. The agents stepped up their operations after reports of agglomeration and non-compliance with security rules during the easing and reopening of commerce in the city of Rio de Janeiro.(Photo by Andre Coelho/Getty Images)
RIO DE JANEIRO, BRAZIL - JULY 03: Health Surveillance Inspectors with the support of the Municipal Guard inspect bars and restaurants amidst the coronavirus (COVID-19) pandemic on July 3, 2020 in Rio de Janeiro, Brazil. The agents stepped up their operations after reports of agglomeration and non-compliance with security rules during the easing and reopening of commerce in the city of Rio de Janeiro.(Photo by Andre Coelho/Getty Images)

A few weeks after implementing confinement measures adopted by Latin American countries to counter the COVID-19 emergency, Mundo PMMI carried out a survey amongst its readers throughout Latin America asking them about the impacts those would have on their operations.

Now, after a second inquiry that included managers and directors (100), sales personnel (80), operations and manufacturing chiefs (77), engineers (49), package designers and developers (31), logistics and supply chain managers (24), plus other forty professionals from purchasing and control departments, we wanted to know what the expectations facing the return to a “new normal” were.

 Participants represent the work of industry sectors for which packaging is fundamental to supply and towards satisfying the basic needs of the general population, such as companies that produce food and beverages, health-care products, cosmetics and personal care supplies, and other mass consumption packaged goods.

Graph 1

Post # 2 Graph 1

Initially, we looked for information about what areas within companies were the most impacted by the pandemic, and the answers overwhelmingly showed that operations and manufacturing areas were most impacted, followed by issues regarding labor and the provision of supplies and raw materials. 

Graph 2

But perhaps first-hand opinions might better describe the situation currently facing CPGs. On the subject of operations and manufacturing, the impacts vary in magnitude as witnessed through observations ranging from “we had to shut down the plant, initially in response to the pandemic and then due to lack of orders” to “actually, the pandemic has not impacted us and everything is within the normality”, with “sales have been reduced and as consequence manufacturing has slowed down” in the middle.

Post # 1 Graph 2 (2)

But the fact remains that this world-wide health crisis has negatively affected Latin American CPGs, although they are enduring it with determination and taking innovative actions. At first, as the data from the first survey conducted in March showed, nearly half of participating companies (42%) reported considerable supply chain interruptions, which generated availability difficulties for ingredients, packaging materials, spare replacements parts, among other elements essential to their operations. Nowadays, according to more recently obtained responses, issues with supply chain occupy the third place among their concerns, being operations and labor the leading subjects dragging their attention.

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