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Top Five Trends in Spirits and Wine in 2021/2022

GlobalData predicts new consumer trends and consumption habits in spirits and wine resulting from supply chain disruptions, climate change issues, and a shift in consumer attitudes.

Spirits producer Amass has moved into cannabis with a THC- and CBD-infused non-alcoholic beverage.
Spirits producer Amass has moved into cannabis with a THC- and CBD-infused non-alcoholic beverage.

Disruptions in supply chains, crop damage resulting from climate change, and a shift in consumer attitudes toward drinking are set to shape new trends and consumption habits in spirits and wine over the coming years, supporting steady growth. That’s according to GlobalData, which says it expects the market to increase at a CAGR of 1.2% by 2026.

Says Holly Inglis, Beverages Analyst at GlobalData, “Health consciousness and sustainability, sprinkled with a pinch of indulgence, are set to drive many innovations this year, as consumers look for products that align with their personal values without compromising on taste. In GlobalData’s Q2-21 consumer survey, 34% of global consumers stated they find sustainably/ethically sourced ingredients very appealing, highlighting an innovation opportunity for beverage producers.”

According to Inglis, five trends will shape the spirits and wine sector over 2021/2022.

1. Low/No ABV [alcohol by volume]: “Already established in the beer sector, low or no ABV are now taking shape in spirits and wine,” Inglis says. “Although hard seltzers benefited from this trend recently, Boston Beer reported that hard seltzer growth diminished, meaning the company had to revise its full-year growth forecasts—perhaps suggesting a slowdown in the previously booming category. That said, ‘moderation’ is still a winning trend, as consumers look for lower/no-ABV variations of their favorite drinks. Innovations witnessed so far in 2021 have included Street Hard Seltzer in Russia, Desperado’s virgin 0.0% mojito beer in France, and Svami Zero Proof non-alcoholic pink gin and tonic in India.”


Read article   Read this story on Pelee Island Winery's sustainable aluminum bottle can.
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