With its graceful, tapered-shoulder silhouette and stunning floral artwork, a new 250-mL bottle from Pelee Island Winery for its Lola line of four wine varieties artfully brings the aesthetics of a traditional wine package to an aluminum bottle format. Introduced initially in Ontario, Canada, the bottle and brand extension generated considerable buzz among the winery’s retail and on-premise partners as well as excitement from Pelee’s loyal followers when it was launched in spring 2021.
Pelee Island Winery gets its name from the island on which its vineyard is located. The largest island in Lake Erie, Pelee Island is Canada’s southernmost inhabited point and is the country’s warmest grape-growing region. From its 700-plus-acre vineyard, Pelee produces what it describes as a “diverse selection of approachable wines,” primarily sold in Canada. But its wines can also be found in the U.S. in the Midwest, as well as in Europe and Asia.
