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Package reflects the toughness of new WD-40 products

Direct decoration on the cans withstands harsh plant environments and communicates the quality of the Blue Works product line.

Blue_Works
Blue_Works

WD-40 Co. faced a marketing challenge with its new Blue Works™ line of specialty maintenance products. It needed a package that was just as tough as the brand. The San Diego, CA-based marketer of lubricant products not only found an appealing, functional package, but one that would stand the test of time, even under harsh plant environments.

Designed to meet the specific technical requirements of industrial professionals and maintenance workers, the Blue Works line represents the first alternative brand to carry the WD-40 signature. With eight product options in the line, WD-40 required packaging that allows users to easily identify the product they need, and also that enables product-usage instructions and data to remain intact on the package throughout the product’s lifetime.

WD-40 initially considered labels but abandoned that idea, citing fears of ripping, tearing, and smudging of essential product information.

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