They’re known as “eco-beauty enthusiasts,” and they’re gaining the attention of marketers of cosmetics products. For these consumers of everything from fragrances to lipstick to mascara, cosmetics products not only have to provide them with benefits to their personal appearance, but the packaging also has to satisfy their desire to reduce their carbon footprint on the environment.
“In my bathroom, I want products that are good for me, good for the earth, that will make me look glam. And, the product, too, has to look good,” blogger Chloé Jo Davis says in a New York Times article.
