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Q&A: Marketing is the customer

Roger Caracappa, senior vice president global packaging at New York-based Estée Lauder, talks about how his background in marketing made him a suitable candidate for head of packaging at the $4.7 billion cosmetics firm.

PW: How long have you been at Estée Lauder?

Caracappa: For 32 years. It was my first job out of the service. I was formally schooled in business management and industrial engineering. My responsibilities were primarily in operations at first, but for the last 25 years I’ve been in marketing. It’s only the last four years that I’ve been head of global packaging for the corporation.

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