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Kandoo kid packs take NACD's top honor

New design transforms the Pampers Kandoo brand to enable play, with packages that make the kids’ personal care products accessible in the car or bathroom.

Kandoo_Pampers
Kandoo_Pampers

The National Association of Container Distributors announced today that this year’s top honor, the Bernard M. Seid Best of Show award, has gone to the Kandoo Corner Buddy personal care packages for kids, developed by Berlin Packaging for the Nehemiah Manufacturing Co., Cincinnati, OH.

Nehemiah recently took over the Pampers Kandoo brand from Procter & Gamble Co. and wanted to relaunch it with a range of body wash, shampoo, hand soap, and hand sanitizer packages that support the brand attributes signified by the idea of “enabling play.” That tagline is central for the brand’s target audience—young children who are learning to enjoy independence.

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