Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Do you know your C-store shopper(s)?

A new study segments them into four groups. Each may have its own packaging needs and marketing considerations.

Know your consumer. It’s one of the fundamentals of successful package design. Much study and attention have focused on this cornerstone of good package design at mass merchandisers, grocery stores, and club stores, but relatively little research is available on a sometimes-overlooked but firmly entrenched distribution channel—convenience stores.

A study from Cole & Weber sheds some much-needed light on C-store shoppers, dividing them into four distinct groups. The findings are fresh from an August 2009 study, and among other points, they indicate that packaging considerations could be different for each group.

Shelf Impact! hears from those who have had success in C-store marketing that there’s more to it than simply downsizing the package and product quantity, and this study provides some tangible supportive proof. These are findings to study, and they can serve as the basis for more targeted C-store marketing strategies that revolve around packaging.

Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report