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Foam’s the word

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In addition to sunscreen, foam applicators are making other appearances on store shelves. Beginning in January 2000, an angled foam applicator replaces the familiar bristle brush used with Bic’s Wite-Out® correction fluid.

Bic borrowed the idea from foam paintbrushes seen at hardware stores, says Linda Kwong, director of corporate communications for the Milford, CT, company. The push also came from consumers, who complained about the brush fibers’ tendency to spread out, rendering it difficult to make a nice, neat correction, she adds.

Bic worked with foam supplier TMP Technolgies (Buffalo, NY) for nearly a year and a half to develop the new foam applicator. One challenge facing the companies was maintaining the bond between the stem and the angled foam tip for the hundreds of Wite-Out uses per bottle. According to TMP, the bond was achieved through a proprietary hot melt adhesive.

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