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Rebrand adds artisanal feel to tomato products

Grower/producer of specialty tomatoes and tomato-inspired products gets package rebrand that adds sophistication and clarifies the brand and its unique provenance.

The Tomato Stall logo - new
The Tomato Stall logo - new

Established in 2007, The Tomato Stall is a grower and producer of specialty tomatoes and tomato-inspired artisanal products based on the Isle of Wight. Its products—such as Oak Roasted Balsamic oil, ketchup, relish, and Chili Jam, among others—are are sold in farm shops and delis throughout the U.K. as well as at farmers markets. Because of The Tomato Stall’s unique location on the Isle of Wight, the company says every tomato gets more sunshine, which contributes to its products’ distinct flavor.

Recently, the company realized its brand lacked an identity that conveyed the quality of its products and its ability as an established grower and producer to meet the needs of big supermarkets. In order to reposition itself to appeal to sophisticated “foodies,” The Tomato Stall worked with creative agency Designers Anonymous to undertake a complete rebrand.

“For this project, we dug deep,” says Designers Anonymous. “Reading the company’s roots helped us tell the story and increase understanding, to clarify the brand and its provenance.”

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