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Salsa container is both rigid and flexible

Salsa maker is the first brand in North America to use a new container that combines rigid and flexible packaging materials to reduce weight and material, and increase shelf appeal.

SkinnyPack container
SkinnyPack container

In looking for a replacement for its 16-oz rigid plastic salsa container, Ana’s Food of Austin, TX, snapped up the chance to be the first commercial customer in North America to use a new injection-molded polypropylene container that combines both rigid and flexible material. In November 2014, Ana’s launched its authentic Mexican-style salsa in IPL’s SkinnyPack™ package, reaping benefits that include greater shelf appeal, stackability, and sustainability.

The project launched in June 2014 and involved collaboration between Ana’s and IPL to bring the concept package to commercial fruition. The container is a square, injection-molded tub with flared sides made from rigid PP “posts.” Four panels of flexible, printable PP material are fused with the posts during the injection-molding process to create the sides of the container. The film is labeled using the In-Mold Labeling process, with four-color labels converted by Precision Press.

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