V8 Energy's new package design features simplified and focused fruit imagery and flavor-specific coloring.
Package Design
V8 Energy Gives its Package Design a Refreshing Boost
Campbell’s Company brand V8 Energy is highlighting its “better-for-you” positioning and aiming for greater shelf impact with its new design.
October 23, 2025

Beverage

Robotics
Robot Floor Cleaner Helps Augment Sanitation Team
These robots can run lights out at facilities, clean up to 20,000 sq. ft. and can replace or augment sanitation departments to help clean high traffic areas.
October 1, 2025
Gvmu Luva 720
Adhesive application
Topo Chico Innovates in Case Gluing and Sealing with Valco Melton’s EcoStitch
At its Monterrey plant, Topo Chico has reduced adhesive consumption by nearly 55% in the hot-melt gluing of boxes for its mineral water bottles, thanks to Valco Melton’s technology.
September 15, 2025
The Monterrey plant is a pioneer in Mexico, being the first in the beverage production sector to use this Valco Melton technology.
Adhesive application
Coca-Cola's Topo Chico Innovates in Case Gluing and Sealing
At its Monterrey, Mexico plant, Topo Chico reduced adhesive consumption by nearly 55% in the hot-melt gluing of boxes for its mineral water bottles.
September 11, 2025
The adhesive volume is now electronically controlled with the new equipment using 24V signals to activate the electric valves, instead of adjusting the volume using nozzles and pneumatic pressure.
Feeding/inserting/unscrambling
Conveying, Feeding & Inserting e-book
Get the complete playbook that leading CPG manufacturers use to eliminate conveyor-related downtime and optimize throughput.
September 11, 2025
Enticement Images Imu 300x250 Pw Coveying Feeding Ebook 2025
Reusable/Returnable
PepsiCo Kicks Off Reusable Cup Program at 49ers Stadium
PepsiCo launched its first reusable cup project with an NFL franchise this preseason at the San Francisco 49ers’ Levi’s Stadium, with an estimated waste savings of tens of thousands of disposable single-use cups.
September 9, 2025
The reusable cup program at Levi's Stadium is PepsiCo's first for an NFL franchise, but the company has implemented similar programs at other venues.
Sustainability
Danone’s Holistic Approach to Packaging Innovation
At the Packaging Recycling Summit, Danone’s Kory Nook shared how the company is cutting carbon, improving recyclability, and designing packaging that makes it easier for consumers to recycle the right way.
September 4, 2025
Kory Nook, VP of packaging research and innovation for Danone
Coding & Marking
Cerveza Charro Pioneers 2D Code Adoption on Its Labels
In a sector where authenticity and transparency are highly valued, this Mexican beer—ranked among the best lagers in the world—adopted of two-dimensional codes on its labels in a pioneering move for Mexico and the world.
August 28, 2025
The 2D code, as a new identifier, improves inventory management, sustainability, traceability, security, consumer engagement, and, of course, packaging.
Sustainable Packaging
New Council Unveils Templates that Harmonize EPR Data Reporting
A new coalition of brands, retailers, and partners, called the Sustainable Packaging Data Council, is working to create standardized data templates for easier EPR reporting across relevant states, and eventually, across global markets.
August 26, 2025
An excerpt from the Sustainable Packaging Data Council’s Oregon EPR reporting template, showing product-level attributes such as product code, brand owner, and hazardous material status. Fields are marked as required or recommended to guide brand owners through compliance.
Bio-based
Starbucks Korea, Innonature Packaging Solutions, and AkronTechnology Release Bio-based Packaging
ThePackHub
See a few examples of bio-based packaging from Starbucks Korea, Innonature Packaging Solutions, and AkronTechnology from ThePackHub’s Innovation Zone.
August 22, 2025
The pilot includes a dedicated straw collection box to explore recycling options.
Containers & Closures
Water Brand is First to Commercialize PET Bottle Cap
The launch of new alkaline water brand Power Hydration in California marks the first commercial use of Origin Materials’ PET Cap, making both the bottle and cap recyclable.
August 21, 2025
Power Hydration has launched its alkaline water brand in California in a PET bottle featuring Origin’s PET cap, a closure designed for full recyclability along with the bottle.
Reusable/Returnable
Lisbon Introduces City-Wide Reusable Cup Program
The Portuguese city is the first European capital to adopt such a program, cutting plastic waste for its nightlife and hospitality sectors.
August 15, 2025
Consumers pay a €0.60 deposit when they receive a drink poured in the reusable cups, which is refunded when they return the cup.
Bio-based
Dutch Juice Producer to use Bio-Based Polymer for Bottles
Hoogesteger signs a conditional offtake agreement with Avantium to use plant-based PEF plastic in the bottles for its fresh, cold-pressed juice.
August 11, 2025
Hoogesteger will use Avantium’s Releaf bio-based and recyclable PEF for bottles of its fresh, cold-pressed juice.
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Constantia Flexibles X Watttron
Sealing Solution for PP and Aluminum Lids
Constantia Flexibles and watttron create a single system using ring-heating technology that reliably seals both PP and aluminum lids onto PP cups while cutting energy use up to 50%.
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