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String cheese pouch mimics colorful Crayola pack

A back-to-school promotion pairs string cheese with the Crayola brand, resulting in colorful, crayon box-like packaging for cheese sticks.

Pw 43323 Polly O Twist Crayola Copy

For the back-to-school season, Kraft has partnered with Crayola for a joint promotion that disrupts the string-cheese shelf with limited-edition packaging that turns Kraft and Polly-O brand string-cheese pouches into colorful crayon boxes. The promotion targets the prime purchaser of both string cheese and Crayola crayon products: “a mom of six- to 12-year-old children who raises them to become well-rounded adults,” says Marlene Sawhney, associate brand manager, Cheese Marketing, Kraft.

“Crayola focuses on unleashing a kid’s creativity for them to grow up and inspire the world,” Sawhney continues. “Since Kraft and Polly-O String Cheese are wholesome snacks that kids love, mom feels that it helps them teach their children how to make smart decisions.”

The new packaging, designed for Kraft String Cheese, which is distributed west of Pittsburgh, and Polly-O String Cheese, available east of Pittsburgh, will be stocked on store shelves from July through October 2012 and includes a $3 coupon for Crayola products, as well as a link to printable activity pages. Package graphics for the pouch and for the individual cheese-stick film wrappers were created by SoulSight® to replicate the appearance of a crayon box full of crayons.

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