More from Crayola
Let your packaging be the ultimate brand storyteller
Packaging that appeals to consumers’ emotions provides a memorable experience that builds trust and a connection with the consumer. Does your packaging tell a story?
Oct 30th, 2013
String cheese pouch mimics colorful Crayola pack
A back-to-school promotion pairs string cheese with the Crayola brand, resulting in colorful, crayon box-like packaging for cheese sticks.
Anne Marie Mohan
Aug 15th, 2012
Materials & containers
Crayola kid's soap makes splash
Personal-care products marketer uses distributor’s design studio to come up with new package for squeezable foam hand and body soap for kids.
Jul 31st, 2005
Crayola extends brand equity to foaming hand soap
A defining shape, a distinctive character and “play value”—along with the instant name recognition of Crayola, give Crayola licensee Schroeder & Tremayne instant recognition in the hot kids’ foaming hand soap category with Crayola Squeeze & Squirt Foaming Hand Soap.
Jun 30th, 2005