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Beverage Roundtable: Package designs that elevate mainstream products

How do you sell a mainstream product with better-than-mainstream design? Experts Rick Barrack, Will Burke and David Padula went shopping for the answer. Here's what they found...

Rick Barrack of CBX chose Stewarts Fountain Classics, steeped in nearly a century of tradition. Will Burke of CB'a Brand Engine chose Orangina, France's top-selling carbonated citrus drink with a strong U.S. presence. David Padula of p design lab chose Miller 64, a fascinating redesign of an unchanged product, Genuine Draft Light. Each brand is well established but uses a different strategy to convey a unique identity.

A question for you who watch this episode: What would you change if you were to take-on a redesign? Hope to see you in the comments section.

Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
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Annual Outlook Report: Automation & Robotics
Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
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Break out of the ordinary: see what’s new in packaging & processing!