Beverage Roundtable: Package designs that elevate mainstream products

How do you sell a mainstream product with better-than-mainstream design? Experts Rick Barrack, Will Burke and David Padula went shopping for the answer. Here's what they found...

Jul 12th, 2012

Rick Barrack of CBX chose Stewarts Fountain Classics, steeped in nearly a century of tradition. Will Burke of CB'a Brand Engine chose Orangina, France's top-selling carbonated citrus drink with a strong U.S. presence. David Padula of p design lab chose Miller 64, a fascinating redesign of an unchanged product, Genuine Draft Light. Each brand is well established but uses a different strategy to convey a unique identity.

A question for you who watch this episode: What would you change if you were to take-on a redesign? Hope to see you in the comments section.

p design lab

CB'a Brand Engine

CBX

Getty Images 900589682

Cannabis Branding - an Uphill Battle?

Between the fight for precious retail shelf space, and a consumer selection process that is based mostly on cost and quality, cannabis brand loyalty may be a struggle to find.

For the pilot, Unilever is offering its Omo and Quix detergents in its standard retail packaging, to which are added an RFID tag and an Algramõ-Unilever co-branding label.

Unilever Partners in ‘Refill on the Go’ Reuse Model

CPG joins Chilean company Algramõ in a pilot that employs RFID-equipped, reusable containers, IoT technology, and electric tricycles to deliver product ‘by the gram’ to consumers’ doorsteps.

Weighing just 83 g, the paper bottle is up to five times lighter than a comparable glass bottle.

Paper Bottle for Wine

With the launch of its 3Q Sangiovese red Italian wine, Italian vineyard Cantina Goccia is the first to commercialize an innovative new paper bottle.

The newly designed Super Mueslis are available in four varieties: Boost, Cleanse, Glow, and Focus and can be purchased from leading U.K. supermarkets.

Ingredient ‘Explosion’ Puts Muesli Taste Front and Center

A blast of fruit, nut, and oat photography splashes across the packaging for a new muesli offering from U.K. brand Lizi’s to highlight flavor and taste.

Arnaud Dumas de Rauly, co-Founder and CEO of The Blinc Group, addressed the virtual crowd at MJBizConNEXT Direct.

6 Considerations for Automating Cannabis Filling

From maintenance and certification to new data technologies, there’s a lot to think about when purchasing filling and capping equipment.

Survey shows how important sustainable packaging is to e-commerce shoppers.

E-comm Consumer Study

Annual study shows that when it comes to picking which brands they want to shop with, consumers say that sustainable packaging is a key factor.

Miller Genuine Draft’s new branding is launching across 50 global markets, featuring a redesign across both its primary bottles and cans, plus its secondary and tertiary packaging.

Miller Genuine Draft Simplifies Design, Amps up Equity

A global redesign of the primary and secondary packaging creates a premium brand image through a simplified and sharpened identity to connect with a brand-savvy demographic.

Just like in this iceberg image, hidden operating costs can sink you. Total cost of ownership enables gathering better data and understanding for better informed decisions.

It’s All About the Cost, Not the Price

Just like all change management, total cost of ownership is a journey that has transformational results when successfully implemented.

Photo Covid 19 Post # 2

Latin American CPGs and COVID-19

Based on the opinions of 432 CPG professionals throughout Latin America, this article traces the most relevant effects the pandemic has had on consumers and market dynamics.

The Sparkling English Rose design pays homage to traditional category cues from the world of champagne, which include a long, curved bottle and a muselet, or metal caged cork, making the opening of the bottle 'elegantly ceremonious.'

Kombucha Calls on Champagne Bottle for Sophistication

Kombucha maker L.A Brewery launches a new variety that is ‘reminiscent of a wildflower champagne’ in taste and in its packaging aesthetic.

K-1 President Mike Tsai in front of the Landa S10 Nanographic Printing&circledR; Press

Nanographic Press Arrives in California

It appears that Landa Digital Printing is making good on its promise that this will be a year for multiple installations of its innovative S10 Nanographic press.

The six-bottle series for the U.S. uses photographs that range from a rainbow mural thanking essential workers to chalk art proclaiming that “We’re All In This Together” and landmarks like Seattle’s Space Needle.

Jones Soda Labels Convey ‘Messages of Hope’ Amidst COVID-19

Six limited-edition label designs for the U.S. and six for Canada convey the spirit of resilience that has emerged during the coronavirus crisis.

Reduced Material E-comm Play for N.A.E., Henkel's Organic Beauty Brand

Henkel’s organic-certified beauty brand N.A.E. (Naturale Antica Erboristeria) is piloting an Amazon-backed e-commerce project that features reduced packaging material and optimized supply chain methods.

RIO DE JANEIRO, BRAZIL - JULY 03: Health Surveillance Inspectors with the support of the Municipal Guard inspect bars and restaurants amidst the coronavirus (COVID-19) pandemic on July 3, 2020 in Rio de Janeiro, Brazil. The agents stepped up their operations after reports of agglomeration and non-compliance with security rules during the easing and reopening of commerce in the city of Rio de Janeiro.(Photo by Andre Coelho/Getty Images)

Latin American CPG COVID-19 Response

Responses to the survey conducted by Mundo PMMI reaching 432 entrepreneurs and professionals from various CPGs in Latin America reveal uncertain and contrasting views of the COVID-19 pandemic.

We currently have five bills before Congress related in one way or another to packaging and its end-of-life management.

Five U.S. Packaging Bills Under Consideration

While each one of the five proposed bills taps into elements valuable to advancing a circular economy for packaging, none provides a complete strategy across the entire recycling system.

New refrigerated offerings from nutpods.

Refrigerated Oat Creamer from nutpods

Coffee creamer company nutpods, based in Bellevue, WA, has recently introduced a new refrigerated product line: zero sugar oat creamer.

Direct digital print on glass includes tactile elements.

Bacardi Personalizes Bottles with Direct Digital Print

BACARDÍ rum, the number one rum in Europe, has launched a limited-editionglass bottle that uses direct digital printing to bring an Augmented Reality experience to consumers.

Regular Compact Cotton Icecream Gj Copy

Tampons in an Ice Cream Pint Make a Whimsical Statement

Feminine care company Rael launches a unique recyclable carton in stores and online.

Bio Tone Tomato Tone Group

Lawn & Garden Brand Practices what it Preaches with Bio-based Pouch

Espoma Organic showcases its continued commitment to the environment with more sustainable flexible packaging alternatives.

Conventionally antithetical to one another, sustainability and profit are starting to become a necessary pairing in the business world.

Drive Profit Through Sustainability

Learn what attributes consumers value in sustainable packaging and their willingness to pay for those attributes to develop a strategy that results in profits.

More in Home

Screen Shot 2020 06 29 At 5 39 26 Pm

Packaging Robotics Playbook

This new playbook from Packaging World showcases the trends, case studies, and how-to tips to help you make the best possible robot purchasing and application decisions for your operation.

Getty Images 1166343970

Recycling Takes Another Hit During Pandemic, Part II

The Coronavirus pandemic is creating a growing waste crisis even as we see images of the earth’s environment clearing from less pollution. A few months into the crisis, and the numbers are staggering.

Op X Horizontal

Virtual FAT Guidelines from OpX

The OpX Leadership Network releases best practices and leadership guidelines for executing virtual factory acceptance tests (vFATs), to address the changing operational landscape brought on by COVID-19.

Getty Images 84012738

OMAC To Develop Remote Interface Guidelines

OMAC, The Organization for Machine Automation and Control, has formed a Workgroup to be comprised of end users and service providers to create a comprehensive best-practices handbook for remote monitoring services.

Albacher Can Lid Label

Beer Cans' Premium Foil Lidding Adds Billboard Space While Appealing to Post-COVID Consumer

Romanian lager Albacher doesn't mention the pandemic specifically, but the timing of its new foil lidding, which adds billboard space and ensures a clean beer can surface, is fortuitous considering an increasingly safety-conscious consumer base.

Getty Images 116406615

Q&A: MIT Operations Researcher Talks COVID-19 Vaccination Hurdles

An expert discusses some of the environmental, research, and packaging concerns in supplying populations with a COVID-19 vaccine.

Getty Images 452234906

Hershey's Unwraps their COVID-19 strategy with employees and suppliers

Hershey’s Josh Becker sat down with PMMI’s Sean Riley to talk about a customer’s perspective on how Hershey is handling visits from suppliers, training and service issues.

The custom bottle presents a dark, spooky feel through its sharp lines and well-defined shoulders that playfully resemble the Devil’s horns.

The Devil is in the Details of a New Brandy Bottle

Chilean wine brand Casillero del Diablo enters the spirits category, with a custom brandy bottle with shoulders shaped to resemble a Devil's horns and graphics.

Customized bottles from Heineken just for the Grand Prix.

Heineken Customizes for Grand Prix

Dutch brewing company Heineken, which has a global partnership with Formula 1 racing, wanted to do something special for the return of the Grand Prix to the Zandvoort circuit in the Netherlands.

Packaging No Spectator to This Social Moment

Already destabilized by the pandemic, many of our national and global institutions are now doubly destabilized by legitimate concerns about social justice and equality.

Day one of go live with the upgraded ERP system at Avery’s manufacturing site in Northampton, UK.

ERP Upgrade Enables Direct-to-Consumer Model for Avery

QAD’s latest cloud-based enterprise resource planning system has helped Avery better integrate its operations to provide the flexibility needed to depart from its traditional big box pallet model.

Photo 1 Webinar

Despite COVID-19 global packaging market expected to grow.

Euromonitor International analysts anticipated growth in 2020 for most key goods categories that use packaging, despite the impact of COVID-19, at Webinar organized by EXPO PACK México and Mundo PMMI.