Beverage Roundtable: Sell it with structure

Marcus Hewitt of Dragon Rouge and Will Burke of CB'a Brand Engine, Lisa Baer of Baer Design Group and Rob Wallace of Wallace Church help us recap the structural innovations of some Beverage Roundtable favorites.

Bob SperberSpecial Projects Editor

Jul 17th, 2012

Direct to you from our moderator at an off-site location... Structural elements such as size, shape and texture can strengthen a package's impact and deepen the brand experience, from the point of sale to the consumer's hand. So sayeth Guest Critics Marcus Hewitt of Dragon Rouge, Will Burke of CB'a Brand Engine, Lisa Baer of Baer Design Group and Rob Wallace of Wallace Church, who help us recap some of our favorite glass packages.

After you watch the episode, please scroll-down, write a comment and paste a URL or two of your own favorite structural innovations in beverage packages of any kind.

Dragon Rouge USA

CB'a Brand Engine

Baer Design Group

Wallace Church Associates

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