Wallace Church Associates
More from Wallace Church Associates
Nature’s Path Foods refreshes with bold, bright package redesign
Carton redesign aims to reinforce the company’s commitment to transforming the world ‘one cereal box at a time.’
Feb 15th, 2018
Science informs design to perfect gelato pack
Ciao Bella Gelato uses ‘survival of the fittest’ testing method to evaluate 6.7 million design concepts that take its award-winning package design to the next level.
Anne Marie Mohan
Aug 2nd, 2012
Beverage Roundtable: Sell it with structure
Marcus Hewitt of Dragon Rouge and Will Burke of CB'a Brand Engine, Lisa Baer of Baer Design Group and Rob Wallace of Wallace Church help us recap the structural innovations of some Beverage Roundtable favorites.
Jul 17th, 2012
Private Label Smackdown: Private brands that evolve beyond the copycat strategy
Rob Wallace of New York City-based strategic brand identity consultancy Wallace Church compares strategies of private vs. national brand in several product categories with a special emphasis on Target.
May 17th, 2011
Shaping a pitch to senior management
The challenge for marketers in these tough economic times is to find money in the budget for creating custom package shapes.
Dec 3rd, 2008
Tried and true is alive and kickin'
For brands that have earned icon status, the single most powerful marketing tool is an identity that synthesizes authenticity and relevance.
Sep 5th, 2007
The power of the 'aesthetic imperative'
The best packages compel consumers to sense the pleasure in using the product, giving them space to personalize meaning and build relevance. Here are four examples.
Oct 31st, 2005
Gillette's new Venus packed with features
Both the product and package for Gillette for Women Venus razor achieve new levels of consumer convenience. An easy-open blister pack with an unusual collar highlights the razor, while cartridges are hermetically sealed in easy-open cups.
Feb 28th, 2001
Making the carton count
Feminine protection products have changed little since the 1930s. So when New York-based Ultrafem introduced Instead®, a feminine protection product radically different than tampons or pads, designing the right package was crucial.
Oct 31st, 1996