New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.
Start Your Search

Private Label Smackdown: Private brands that evolve beyond the copycat strategy

Rob Wallace of New York City-based strategic brand identity consultancy Wallace Church compares strategies of private vs. national brand in several product categories with a special emphasis on Target.

Would you like to be a guest critic for Private Label Smackdown? Please contact us for consideration.

Discover Our Content Hub
Access Packaging World's free educational content library!
Unlock Learning Here
Discover Our Content Hub