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Kleenex packaging gets personal

What if you could send family photos to a major CPG company so they could use them to decorate the packages you bring into your home?

Kleenex
Kleenex

Thanks to digital printing on an HP Indigo press, that’s exactly what Kimberly Clark is doing. Its oval-shaped paperboard cartons of facial tissue were among the highlights of the HP Specialty Printing System’s Digital Supermarket pavilion at interpack 2011. The short-run, fast-changeover capabilities inherent in digital printing make such packaging perfectly practical.

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Break out of the ordinary: see what’s new in packaging & processing!
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report