Dragon Rouge USA
More from Dragon Rouge USA
Beauty innovations tell a story of success
Clear brand storytelling, through the integration of package structure, graphics, and brand proposition, make these personal care and OTC packs winners in innovation.
Sep 6th, 2012
Beverage Roundtable: Sell it with structure
Marcus Hewitt of Dragon Rouge and Will Burke of CB'a Brand Engine, Lisa Baer of Baer Design Group and Rob Wallace of Wallace Church help us recap the structural innovations of some Beverage Roundtable favorites.
Jul 17th, 2012
Materials & containers
Lip balm redesign 'fuels femininity'
Mentholatum updates the look of its Softlips brand of lip balms to appeal to a more contemporary and sophisticated female consumer, trending toward natural expression.
Anne Marie Mohan
Mar 15th, 2012
'Melting pot' innovations merit high scores
Our latest survey rewards packages that exhibit ‘true innovation’—defined as a melting pot of amazing conceptual ideas, great graphics, and incredible structural design, coupled with quality production.
Dec 2nd, 2011
Private Label Smackdown: Creating personality for private-label brands
Comparing the retail shelf to a party with "varied personalities," Marcus Hewitt of Dragon Rouge advises, "Just because you're not the loud market leader in the world of brands doesn't mean you need to be a wallflower or a follower."
Sep 2nd, 2011
Taking innovation to the extreme
Product concept and package structure remain strong companions, and some recent packages take it further through waste minimization or added convenience.
By Eric Zeitoun
Mar 9th, 2011
Materials & containers
Printing gives distinction to new Sam's Club tequila
Eye-catching graphics that convey traditional Mexico, printed with a special UV technique, give the Calle Azul brand visibility in the spirits aisle.
Dec 8th, 2010
Innovation remains key to packages that generate sales
A distinctive structure, foremost, signals innovation to consumers—more so when coupled with stellar graphics. And innovation in materials and production is gaining steam.
Nov 28th, 2010
Innovation survey best practices: Pursue structural and graphic design holistically
Shelf Impact! and Dragon Rouge USA presentation explains exclusive survey results that establish how innovation is perceived and set package-design metrics.
Nov 3rd, 2010