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For e-commerce, size does matter

People may not be rushing to buy $50ꯠ packaging machines online, but $50 sensors are quite another thing. It’s only a matter of time before every sensor maker begins selling its products online.

Pw 18485 Web2

One of the first is Banner Engineering (Minneapolis, MN).

The company’s e-commerce site www.buybanneronline.com is a well-designed shopping site for more than 10ꯠ Banner products, including its complete line of sensors, machine safety devices and accessories. Visitors can shop by sensor housing style, sensing requirements or product family, or buyers in the know can simply type in the part number.

The site promises that in-stock items ordered before 4 p.m. CST can be shipped immediately for overnight delivery. The site provides a real-time indication of those products that are in stock.

In a nice touch, after users are finished picking out and ordering a product such as a sensor, the site suggests a handful of accessories related to that specific order, such as mounting hardware. That makes quick work of ordering disparate but related components.

Overall, the site is easy to use and a boon for harried, on-the-go engineers.

See sidebar to this article: Capsule reviews

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