Certain stumbling blocks complicate the relationship between packaging machinery OEMs and the CPG companies buying their machines. So Packaging World and sister publication Packaging + Processing OEM teamed up to conduct a survey of their respective audiences. The idea was first to map out many of the key interaction points between machine buyer (Packaging World’s audience) and machine seller (PP-OEM’s audience), and then identify areas of noticeable friction. For a deep dive into this revealing survey, see PP+OEM Editorial Director Matt Reynolds’ story here. A portion of it is presented here.
When it comes to the relationship that exists between packaging machinery OEMs and the Consumer Packaged Goods companies buying their machines, in large part it’s all good. But that’s not the case across the board. The survey brought into focus several important gaps that separate the two camps. Buyers have pain points they’d like to articulate if given an opportunity. And builders have their own ideas about ways in which the gaps between the two might be better bridged, if only they had the chance.
