Kick off 2026 with a competitive edge at PACK EXPO East. Register now!
Get a jump on your 2026 goals at PACK EXPO East. Put projects in motion, accelerate timelines and solve challenges—all in one trip to Philadelphia.

SIDEBAR: The color wheel decoded

It’s a colorfully different automatic identification system, but how does ImageID’s Visidot ColorCode work?

Close up of the ColorCode color wheel shows colorful 'slices' that the digital camera and software reads to serialize each asset
Close up of the ColorCode color wheel shows colorful 'slices' that the digital camera and software reads to serialize each asset

It starts with a high-resolution digital image taken by the Visidot reader. The image is processed using proprietary detect-and-decode software, explains Roger Hecker, Visidot’s product marketing manager. The software efficiently checks the image pixel-by-pixel to find the ColorCode, after which the program’s algorithms decode the information and translate it into a number format. Those numbers match up with a Global Returnable Asset Identifier, or GRAI number, which is the same number that appears in IFCO’s bar code.

Because the GRAI data also includes company and type of crate, which IFCO already knows, IFCO uses the ColorCode to carry the returnable plastic container’s serial number only.

IFCO’s ColorCode is a row of four “pies,” each with six colored “slices.” Each slice of color—red, yellow, green, blue, or black— corresponds to a number. Visidot says a pie can have as many as 10 color slices. Because of this pie approach, the software only needs to detect the color in the slice, rather than the whole slice. That permits Visidot to capture assets in motion at a distance and at extreme angles from 30 feet and up to a 60° angle, Visidot reports. The software allows for accurate identification even when the ColorCode is distorted or partially blocked; it is also unaffected by moisture, metal, or radio-frequency interference, according to Visidot.

The same software program that permits decoding of the ColorCode also decodes 2-D Data Matrix symbology. Visidot upgraded its software with this capability in 2004, Hecker says.

For the complete story, click here.

Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics