Explore all the latest packaging trends, all at PACK EXPO International
Discover new packaging and processing solutions from 2,500+ exhibitors, all under one roof at PACK EXPO International, Nov. 3 – 6 in Chicago.

Consumer to drive food packaging innovation

Consumer wants and needs will be the major drivers for successful food packaging in the future. So says Harry Rubbright, RubbrightSigma Brody (Eagan, MN), in remarks to a global packaging conference sponsored by PIRA in England.

In the more competitive marketplace, manufacturers no longer have the resources to employ traditional marketing strategies, so now they're recognizing that packaging can be a powerful tool. Meanwhile, packaging costs are less critical than before and packaging breakthroughs are fewer and less essential. Instead, Rubbright says the adaptation of existing technologies from diverse sources is the optimal way to use packaging to meet consumer and distribution needs. He cited a number of recent food packaging successes that used no single technology; rather, they blended several established technologies in new ways. "In tomorrow's regime, the consumer or user will be heard, the packaging technologist will be involved from the beginning, and, as much as possible, existing technologies from anywhere in the world will be incorporated," Rubbright predicted.

New e-book on Multipacking and Case Packing
Read how to extend the life of your case packing equipment and best practices for efficient shrink bundling operation. Plus, learn the differences between wraparound & regular slotted containers.
Read More
New e-book on Multipacking and Case Packing
Check out new technology from 2,500+ packaging & processing suppliers
PACK EXPO International is where you can discuss real-world problems with experts and land on innovative ideas. Discover every new packaging and processing trend, see machinery in action and learn sustainable solutions from experts.
Read More
Check out new technology from 2,500+ packaging & processing suppliers