See What’s Possible in Packaging & Processing @ PACK EXPO International
See packaging & processing solutions from 2,600 exhibitors and gain insights from 150+ free educational sessions at PACK EXPO International.
REGISTER NOW & SAVE

Create a free Packaging World account to continue reading

Retailers find security in source tagging (sidebar)

The acoustomagnetic side

The Ultra-Strip label is shown here, affixed to CD jewel boxes.
The Ultra-Strip label is shown here, affixed to CD jewel boxes.

The other primary supplier of electronic article surveillance technology in the U.S. is Sensormatic Electronics (Boca Raton, FL). Its major users include Kmart, Wal-Mart, Home Depot and Food Lion. Like others, Sensormatic uses three components: a source tag, a deactivator, and sensors. The Ultra-Strip plastic label measures 11/2" long x 1/4" wide and 47 mils thick. For packages, it's available with pressure-sensitive backing for manual application at store level or automated application by manufacturer or converter. Rollstock and fan-fold varieties are available. The deactivator is mounted near the bar-code scanner at point-of-sale. Like others, when the bar code is scanned, the EAS label is also deactivated. Two types of deactivators are available: the contact deactivator requires direct contact, and the proximity deactivator, which requires that the EAS label be within 6" of the bar code. "That range will double in the very near future," says Kim Warne of Sensormatic. The third component, sensor panels, are placed at exit doors, either in a gate form or "buried" in the floor, invisible to consumers. They have a range of approximately 9'. Also, Sensormatic's tags have the capability of being reactivated at the store level. Introduced in 1988, acoustomagnetic technology is a combination of electromagnetic technology and resonant technology. Tags themselves contain both materials. When exposed in a specific magnetic field (emitted by the sensor) the electromagnetic part of the tag vibrates, which causes the resonant part to resonate, much like a tuning fork. This sound is sent back to the system, triggering the alarm. Sensormatic's original "hard tags," mostly found on apparel items, began appearing in stores as far back as 1968.

Retail multipack suppliers, all in one place
25+ vetted systems for cups, tubs, and bottles — shrink, paperboard, banding, clip, and more. Free download.
Read More
Retail multipack suppliers, all in one place
Co-packers: the competitive gap is widening
Brands want more than low bids. See what automation, services, and sustainability mean for CM/CPs in 2026.
Read More
Co-packers: the competitive gap is widening