Coca-Cola won two Mobius Awards in the Packaging Design category for its 2010 Winter Olympic Games packaging and its 2010 summer packaging. Coca-Cola’s Olympic Games packaging also took home Best of Show honors.
“Coca-Cola’s design team collaborated with our agency partner Turner Duckworth to craft a holistic visual identity system that thoughtfully integrated the intrinsics of brand Coke, the spirit of optimism, and consumers’ passion for Olympic athletes,” says Vince Voron, AVP, IMC Strategic Design, Coca-Cola North America. The result was an inspiring identity system that could be effectively scaled across multiple consumer touch points, from packaging to point-of-sale to out-of-home.”
The limited-edition, Olympic-themed packaging, introduced in January 2010, features silhouettes inspired by some of the most popular sports at the Winter Games. The 2010 summer packages, also produced in limited quantities, feature five can designs that depict summer-related activities.
Coca-Cola is one company that long has leveraged its association with the Olympic Games in celebration of the spirit of the event to create a closer bond with consumers. Coca-Cola took a similar themed-packaging approach with the 2008 Summer Games in Beijing, China.