With the economy struggling over the past few years, package design focus has tipped more toward making packages that maximize cost effectiveness in the value chain. Attention to cost always will be important, but in recent times the increased emphasis often came at the expense of value and convenience to the consumer.
That is about to change, at least in beverages, where value and convenience packaging are poised to make a comeback, according to a new study from Canadean, an industry analyst firm. An article from NZ Exporter, quoting Canadean’s report, says a decline in consumer spending power, wide swings in materials prices, and reduced access to capital investment created a shift away from value and convenience in packaging.
