In November, Starbucks Coffee Company and International Paper Foodservice, with Mississippi River Pulp, completed a six-week pilot project that proved Starbucks used paper cups can be recycled into new paper cups. This advancement brings Starbucks one step closer to its goal of ensuring 100% of its cups are reusable or recyclable by 2015, says the company.
“This innovation represents an important milestone in our journey,” says Jim Hanna, Starbucks director of Environmental Impact. “We still have a lot of work to do to reach our 2015 goal, but we’re now in a much stronger position to build momentum across the recycling industry. Our next step is to test this concept in a major city, which we plan to do in collaboration with International Paper and Mississippi River in 2011.”
