Want to prevent knock-offs? Focus on spelling, bar codes

Counterfeiters have become so good at copying the real thing that they can come very close to a perfect match in printing quality, color, and other essentials that brand marketers use in their packaging.

So how to tell the difference between real and fake? Sandra Block, a columnist at USA Today, recommends to check the packaging for spelling areas and the absence of a bar code. Legitimate product manufacturers, she says, use extra caution to avoid these errors in their anti-counterfeiting strategy.

This information could be highly valuable to your consumers. You don’t want them becoming loyal to a knock-off of your brand.