But opportunities abound. Two executives from GALA (Globalization and Localization Association) offer these suggestions: When you use the Internet, translate your Web site into several languages. Use paid-search advertising, local-language banner ads, and native-language e-mail or hardcopy direct mail campaigns. Also remember that privacy regulations differ by country. Consider how you will meet the demand your goods and services generate. How will your sales staff handle communication? Think about credit terms, distribution charges, and handling multiple currencies. And keep in mind that each country has a unique culture. You can't market to Europe or Asia. You must market to China, Russia, and Turkey, as well as Germany, and the United Kingdom. How important is localization? Ask yourself—"when was the last time I bought something when I couldn't read the packaging?"
Source: Dmnews.com
