Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Study from Germany explains why brain identifies with brand...

...and makes it easier for shopper to buy.

"The researchers found that strong brands activated a network of cortical areas and areas involved in positive emotional processing and associated with self-identification and rewards." Shoppers were hooked up to MRI and shown three-second images of brands. Less well known brands involved much more laborious processing that affected negative memory areas. Major brand recognition triggered areas closer to self identification and rewards.

Source: IntheNews.co.uk

Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
Access Report
Coding, Marking, and Labeling Innovations Report
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability