'Baby boomers': A packaging gold mine?

With more than 75 million Americans born between 1946 and 1964, baby boomers represent not only an enormous market, but also an affluent one, with an estimated $1 trillion in disposable income.

Pw 11710 Trillion Dollars

That’s according to the story, “Oldies but goodies,” published in the March 14, 2005, issue of U.S. News & World Report.

These statistics will “greatly impact the packaging industry and consumer markets,” reports Women in Packaging. The organization’s founder, JoAnn Hines, will address baby boomer product and packaging markets at The Packaging and Design Summit, to be held June 27-29 in Hollywood, FL.

Her presentation will address subjects including enhanced packaging structure, design, and graphics, establishing effective packaging differentiation within a corporate brand, and integrating innovative print and label design, and creative package functionality. Packaging World's Web site, is one of the event’s marketing partners. The event’s Web site, www.packaginganddesignsummit.com, provides an executive summit program that describes individual presentations. Speakers will represent such well-known companies as Coca-Cola, Aveda/Estee Lauder, Hewlett-Packard, Gillette, Procter & Gamble, Masterfoods USA, and Wal-Mart Stores.

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