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Nancy Brown

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Classic brands are going organic. Will consumers go for the change?
To compete with niche brands offering better-for-you products, mainstream CPGs are rethinking their products and packaging to convey greater authenticity and quality.
May 21, 2016
For its organic mayo, Unilever preserved the Hellmann's blue ribbon equity, but made it much smaller.
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Master the art and science of the brand stretch
Build brand awareness, enhance brand credentials, drive incremental usage among loyalists, and attract new users by stretching your brand into new and different areas.
August 26, 2015
Ben & Jerry’s Salted Caramel Brownie Brown Ale, a collaboration with New Belgium Brewing, combines the visual assets of both companies to appeal to ice cream and beer lovers alike.
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Ageless and timeless: packaging for boomers
As the Baby Boomer population grows, brands relevant to their demographic use youthful packaging that highlights health and wellness, without emphasizing age.
December 4, 2014
CROSS-GENERATIONAL. With its bright, sunny colors and modern ‘Meta’ font, a redesign for the Metamucil brand feels totally of-the-moment and makes fiber a cross-generational product.
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Ready, (re)aim, fire: Targeting new audiences through package design
Mom is no longer the only consumer shopping the retail aisle. Changing consumer demographics mean brand owners must rethink their packaging to hit a new bull’s-eye.
June 2, 2014
ROLE MODEL. Recent movies such as The Hunger Games and its heroine, Katniss Everdeen, have helped shift gender stereotypes, resulting in the introduction of new weapon-like toy products for girls.
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To every brand, there is a season
Find creative new ways to celebrate holidays, seasons, and special occasions through your product and packaging to keep your brand top-of-mind all year long.
December 6, 2013
One of the most cherished icons of Christmas, Santa Claus, was actually a marketing creation of the Coca-Cola Company in the 1930s.
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When it comes to package design, 'Keep it simple, stupid'
CPGs forge emotional connections with consumers through products that contain minimal ingredients and streamlined packaging.
June 3, 2013
1. Dorset Cereals modifies its brand name by calling itself ‘simply delicious muesli,’ putting simplicity front-and-center.
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'Farm-to-fork' drives consumer packaging
The consumer trend toward locally grown fresh food has infiltrated the mass market. Learn how to utilize your packaging to convey premium, farm-fresh authenticity.
January 3, 2013
Farm-to-fork product names just say it like it is. Take, for example, Ronnybrook Farm milk, from Ronnybrook Farm Dairy in the Hudson Valley
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Top Stories
The Ellen MacArthur Foundation recently released its annual New Plastics Economy Global Commitment Progress Report.
Sustainability
Global Commitment Signatories to Miss 2025 Plastic Reduction Goals
A new progress report from the Ellen MacArthur Foundation confirms that the 1,000 signatories to its Global Commitment will not meet their 2025 plastic reduction goals.
ABB FlexPicker delta robots fill the POP display cases.
Robotics
Robotic Automation Doubles Capacity for Dot’s Pretzels
The new design of the eyewear box was crucial, as it’s the first tactile part of the experience for the consumer.
Package Design
Pair Eyewear Grows Up, But Retains its Joyful Energy
Auto 1
Business intelligence
Packaging and Processing Seen As Ideal for Automation
Amazing Packaging Race participants gather before the race.
Workforce
Students Explore Packaging and Processing at PACK EXPO International