HomeNancy BrownContributorHomeClassic brands are going organic. Will consumers go for the change?To compete with niche brands offering better-for-you products, mainstream CPGs are rethinking their products and packaging to convey greater authenticity and quality.HomeMaster the art and science of the brand stretchBuild brand awareness, enhance brand credentials, drive incremental usage among loyalists, and attract new users by stretching your brand into new and different areas.HomeAgeless and timeless: packaging for boomersAs the Baby Boomer population grows, brands relevant to their demographic use youthful packaging that highlights health and wellness, without emphasizing age.HomeReady, (re)aim, fire: Targeting new audiences through package designMom is no longer the only consumer shopping the retail aisle. Changing consumer demographics mean brand owners must rethink their packaging to hit a new bull’s-eye.