Nancy BrownHomeClassic brands are going organic. Will consumers go for the change?To compete with niche brands offering better-for-you products, mainstream CPGs are rethinking their products and packaging to convey greater authenticity and quality.May 21, 2016HomeMaster the art and science of the brand stretchBuild brand awareness, enhance brand credentials, drive incremental usage among loyalists, and attract new users by stretching your brand into new and different areas.August 26, 2015HomeAgeless and timeless: packaging for boomersAs the Baby Boomer population grows, brands relevant to their demographic use youthful packaging that highlights health and wellness, without emphasizing age.December 4, 2014HomeReady, (re)aim, fire: Targeting new audiences through package designMom is no longer the only consumer shopping the retail aisle. Changing consumer demographics mean brand owners must rethink their packaging to hit a new bull’s-eye.June 2, 2014RecyclingTo every brand, there is a seasonFind creative new ways to celebrate holidays, seasons, and special occasions through your product and packaging to keep your brand top-of-mind all year long.December 6, 2013HomeWhen it comes to package design, 'Keep it simple, stupid'CPGs forge emotional connections with consumers through products that contain minimal ingredients and streamlined packaging.June 3, 2013Home'Farm-to-fork' drives consumer packagingThe consumer trend toward locally grown fresh food has infiltrated the mass market. Learn how to utilize your packaging to convey premium, farm-fresh authenticity.January 3, 2013Page 1 of 1Top StoriesRecyclingPackaging Recycling Professionals Gathered in Person and Remotely for this Year's Packaging Recycling SummitThe 2025 educational program—featuring comprehensive sessions on circularity and innovation—is now available in the PRS Video Library for on-demand viewing.RoboticsThrough the Line: Robotic Cookie Multi-pack Automation SystemPackage DesignKind Leans on Familiar Elements in New Brand DesignRecyclingLive at PRS Day Three: SC Johnson, Honeywell, and Consumer Brands Association Share Recycling InsightsSponsor ContentStainless Steel Liquid Mixers for Demanding Sanitary Applications
