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Nancy Brown

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Classic brands are going organic. Will consumers go for the change?
To compete with niche brands offering better-for-you products, mainstream CPGs are rethinking their products and packaging to convey greater authenticity and quality.
May 21, 2016
For its organic mayo, Unilever preserved the Hellmann's blue ribbon equity, but made it much smaller.
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Master the art and science of the brand stretch
Build brand awareness, enhance brand credentials, drive incremental usage among loyalists, and attract new users by stretching your brand into new and different areas.
August 26, 2015
Ben & Jerry’s Salted Caramel Brownie Brown Ale, a collaboration with New Belgium Brewing, combines the visual assets of both companies to appeal to ice cream and beer lovers alike.
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Ageless and timeless: packaging for boomers
As the Baby Boomer population grows, brands relevant to their demographic use youthful packaging that highlights health and wellness, without emphasizing age.
December 4, 2014
CROSS-GENERATIONAL. With its bright, sunny colors and modern ‘Meta’ font, a redesign for the Metamucil brand feels totally of-the-moment and makes fiber a cross-generational product.
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Ready, (re)aim, fire: Targeting new audiences through package design
Mom is no longer the only consumer shopping the retail aisle. Changing consumer demographics mean brand owners must rethink their packaging to hit a new bull’s-eye.
June 2, 2014
ROLE MODEL. Recent movies such as The Hunger Games and its heroine, Katniss Everdeen, have helped shift gender stereotypes, resulting in the introduction of new weapon-like toy products for girls.
Recycling
To every brand, there is a season
Find creative new ways to celebrate holidays, seasons, and special occasions through your product and packaging to keep your brand top-of-mind all year long.
December 6, 2013
One of the most cherished icons of Christmas, Santa Claus, was actually a marketing creation of the Coca-Cola Company in the 1930s.
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When it comes to package design, 'Keep it simple, stupid'
CPGs forge emotional connections with consumers through products that contain minimal ingredients and streamlined packaging.
June 3, 2013
1. Dorset Cereals modifies its brand name by calling itself ‘simply delicious muesli,’ putting simplicity front-and-center.
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'Farm-to-fork' drives consumer packaging
The consumer trend toward locally grown fresh food has infiltrated the mass market. Learn how to utilize your packaging to convey premium, farm-fresh authenticity.
January 3, 2013
Farm-to-fork product names just say it like it is. Take, for example, Ronnybrook Farm milk, from Ronnybrook Farm Dairy in the Hudson Valley
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Top Stories
The new Johnson's Baby Refill cartons include visual cues and instructions to refill the original packaging.
Sustainability
Johnson’s Introduces Range of Baby Refill Cartons
Read how Johnson Baby not only cut back on plastic use but also lowered costs for consumers with a new packaging approach.
OEMs can use remote services to solve many issues without the need to travel to end-users' plants, but some problems still require in-person assistance.
Business Intelligence
Practical Applications for the Future of Remote Services
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Design
Amazon’s AI Model Intuitively Right-Sizes Packaging
Bottles produced with a 3D printed tool are nearly indistinguishable from the final product produced through traditional metal tooling processes. From left to right: the two-part mold 3D printed with Rigid 10K Resin, a bottle produced with the mold 3D printed with Rigid 10K Resin, a bottle produced with a metal mold, and a labeled prototype bottle for customer testing.
Package Design
3D-Printed Molds Speed New Unilever Bottle Designs to Market
Supporting Demand for Plastic-Free Packaging with APP’s Foopak Bio Natura
Sponsor Content
Supporting Demand for Plastic-Free Packaging with APP’s Foopak Bio Natura