Nancy BrownHomeClassic brands are going organic. Will consumers go for the change?To compete with niche brands offering better-for-you products, mainstream CPGs are rethinking their products and packaging to convey greater authenticity and quality.May 21, 2016HomeMaster the art and science of the brand stretchBuild brand awareness, enhance brand credentials, drive incremental usage among loyalists, and attract new users by stretching your brand into new and different areas.August 26, 2015HomeAgeless and timeless: packaging for boomersAs the Baby Boomer population grows, brands relevant to their demographic use youthful packaging that highlights health and wellness, without emphasizing age.December 4, 2014HomeReady, (re)aim, fire: Targeting new audiences through package designMom is no longer the only consumer shopping the retail aisle. Changing consumer demographics mean brand owners must rethink their packaging to hit a new bull’s-eye.June 2, 2014RecyclingTo every brand, there is a seasonFind creative new ways to celebrate holidays, seasons, and special occasions through your product and packaging to keep your brand top-of-mind all year long.December 6, 2013HomeWhen it comes to package design, 'Keep it simple, stupid'CPGs forge emotional connections with consumers through products that contain minimal ingredients and streamlined packaging.June 3, 2013Home'Farm-to-fork' drives consumer packagingThe consumer trend toward locally grown fresh food has infiltrated the mass market. Learn how to utilize your packaging to convey premium, farm-fresh authenticity.January 3, 2013Page 1 of 1Top StoriesBeerTop 15 of 2025, #14: Brewery Builds Runway for Growth into Tight SpaceThe #14 most clicked article of 2025: With a new rotary filler/rotary seamer at its heart, a nearly all-new packaging line is now humming along at 100 cans per minute. Future-proofing the line meant building in a lot more capacity than is needed—for now, at least.Bio-basedSayHay, My Sweet Salad, and Incredible Eats Design Bio-based PackagingBio-basedTop 15 of 2025, #15: Used Cooking Oil Powers Lamb Weston’s Potato BagBagging & PouchingJiffy Mix Modernizes Packaging With Flexible, Compact CellsSponsor ContentSide-entry Liquid Mixer Improves Solids Suspension in Large Tanks
