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How packaging leaves its mark

It’s well known that the most valuable things in life are not tangible.

The abiding comfort of true love, the bracing rush of a crisp autumn morning, and the pecuniary value of proprietary interests in intellectual property. Sigh. Makes you warm all over just to think about ‘em.

Packagers know all this. Packagers know that sometimes their company’s trademarks, trade dress, patents, or copyrights are its most valuable property, more than its machinery or buildings. That’s because the various forms of intellectual property provide some level of exclusivity to your company, and therefore the legal right to use them or license them, and to keep others from using them without your permission. They also know that active protection of items of intellectual property is an essential part of smart ownership.

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