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New CBD Packaging Simplifies Product Story

D2C company simplifies and updates its packaging graphics for its CBD wellness products, as consumers seek remedies for sleep, stress reduction, and other conditions during COVID-19.

Beam 1

Aiming to become the “Nike of Wellness,” CBD brand beam was launched in 2018 to fill the gap that then existed between CBD products that were very medicinal and those that infused CBD into candy.

The direct-to-consumer company was founded by Matt Lombardi and Kevin Moran after they trained for the Boston Marathon together. Says Lombardi, “The brand was built with the mission of being a better CBD brand consisting of products made from organic hemp with zero additives. We were searching for remedies to aid in recovery, sleep, and mental health and had a difficult time finding products that met our personal wellness standards. We then banded together to create better CBD products that are effective, natural, and non-toxic.”

Beam’s first fans included A-list athletes such as race car driver Danica Patrick and professional golfer Billy Horschel. But with the pandemic came a huge surge in interest from a range of consumers. “Since the onset of COVID-19, beam has seen a 100% increase in sales as many consumers were experiencing anxiety, stress, and losing sleep, which beam specifically makes products for,” Moran shares. “We launched our focus capsules in September, and they sold out in less than 24 hours as this has been a time where concentration has been put to the ultimate test.”


See: Despite Confusion Over CBD, Sales Projected to Grow

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