With new full-color, mouthwatering sandwich photography prominently displayed on each package, the brand is going all in on taste and freshness to win over consumers.
The revamp of Land O’Frost Premium Meat takes the brand from a design dating back to the product’s 1990 inception and brings it to current day with clean, eye-catching upgrades, including crisp sandwich photography and easy to understand ingredient call outs. This is the first significant design change for the brand since its inception. Land O’Frost Premium Meat locks in freshness with a double-zip pouch, contains no added hormones, by-products or artificial flavors, and is gluten-free. The new packaging communicates these key category differentiators and will hit store shelves in July.
“After 30 years of delivering healthy and affordable lunchmeat to consumers, we’re excited to display the new Premium packaging at the Annual Meat Conference in early March and celebrate our flagship brand,” says Mark Miller, Vice President of Marketing and Innovation for Land O’Frost. “Consumers continue to seek protein in their everyday diets. It’s important for Land O’Frost to keep up with that demand and make it easy for busy families to choose tasty, healthy, and quality products. With 83% household penetration, lunchmeat is a staple on American grocery lists. We are ushering in a new decade of growth for the lunchmeat category and the Land O’Frost Premium brand.”
