Cypressa has released revamped branding for its range of Greek olive oil. The company, which celebrated 50 years of trading in 2015, collaborated with Slice Design to redesign the range.
Cypressa has been successfully trading in the U.K. since 1965, and the company is known for its exceptional quality Mediterranean goods. The new branding unites the portfolio and aims to bring the range together under a cohesive brand identity.
A central theme to the Cypressa story is the rich heritage of the founding Katsouris brothers. The redesign now emphasizes Cypressa’s family heritage by including the founding date across the packaging to draw the consumers’ attention to the high quality of Cypressa’s products. One of the most significant updates to the range was adding the new Cypressa logo, which helps to portray the heritage and expertise of the founding Katsouris brothers.
“Our main outlet is the supermarket, where shelf space is at a premium,” says Louis Constantinou, Cypressa’s Commercial Director. “Slice’s redesign has really brought our portfolio together and put the family heritage at our core. The new branding ensures our sub ranges are different enough to aid navigation in-store but cohesive enough to work together as a brand. The work is fantastic and gives us a real point of difference amongst the competition.”
The Greek extra virgin olive oil range lacked shelf appeal, and the superior quality of the product itself was not evident on the previous package.
“Our aim for the new olive oil design was to keep the rich family origins of Cypressa while also highlighting the premium quality of the product,” says Sarah Jones, Senior Designer, Slice Design. “We believe the metallic substrate on-pack, color palette, and font achieves this as well as ensuring it stands out from the competitors. The signature on the neck label assures customers that all bottles are Katsouris approved.”
