Soft Robotics updates brand, launches new website

Soft Robotics’ redesigned logo and website offer more insight into the company’s brand and mission.

Natalie CraigSenior Managing Editor

Mar 16th, 2017

Pw 196005 Softrobotics Responsiveshowcase

Soft Robotics Inc., which has built a fundamentally new class of robotic grippers, launched a revamped website and logo. The redesigned website allows users to quickly gain insight into the company’s soft gripper technology through desktop or mobile devices. The website imlemented simple navigation, allowing visitors to easily watch application videos, read case studies, or request a Soft Robotics Development Kit for their own use.

“We are excited to officially unveil our new logo and website. The past three years have been spent building the technology and solving customers’ problems. We have created a great product and felt this was the perfect time to build upon this growth and create an iconic brand,” says Carl Vause, CEO of Soft RoboticsInc.

Soft Robotics’ website will continue to be updated with corporate news, new product launches, videos, and case studies as additional markets and applications adopt the use of the company’s soft gripper technology.

Soft Robotics

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