Cracking Walmart’s packaging code at ProFood Tech

Delkor Hosts Unmatched Insight into the Packaging of World’s Largest Retailer

Walmart presentation at ProFood Tech
Walmart presentation at ProFood Tech

Solidifying its position as the premier event in North America for food and beverage processing, ProFood Tech (April 4-6; McCormick Place, Chicago) will host Delkor Systems, Inc.’s exclusive insider’s perspective from two of Walmart’s former Directors of Packaging.

This look behind the curtain of the largest company in the world takes place in the Delkor booth (#2415) on Wednesday, April 5 from 11:00–11:30 a.m. and 3:00–3:30 p.m.

During their discussion “Walmart’s Labeling and Retail Ready Packaging (RRP) Guidelines Demystified,” Chet Rutledge, former senior director, Private Brands Packaging, and Ron Sasine, former director, Private Brands Packaging, aim to keep producers ahead of the curve as retail giants continue to raise packaging expectations. The panel will also address major Walmart efforts to standardize case coding and labeling to maximize efficiency through distribution and store stocking.

In Sept. 2016, Walmart selected the Delkor Cabrio Case as its preferred shipper style in its Approved RRP Guide for pouches, bags, cartons and flat packs. First introduced at Walmart for pouches of shredded cheese, today 75 percent of all shredded cheese pouches sold at Walmart stores in the U.S. are shipped to market in a Delkor Cabrio Case.

“As attendees will see at ProFood Tech, the Delkor Cabrio Case is having a major impact on Retail Ready Packaging,” says Dale Anderson, president and CEO of Delkor. “Because of the success of Cabrio in the cheese category, Walmart significantly expanded the use of Cabrio to include numerous product categories, such as snacks & nuts, frozen vegetables, sauces, candy, non-food products, and more to come in 2017.”

Powered by three of the world’s trade show leaders – PACK EXPO, Anuga and the International Dairy Foods Association (IDFA) – ProFood Tech will welcome more than 6,000 key decision makers to convene with 400-plus of the world’s top suppliers over 150,000 net square feet of exhibit floor.

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