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Kraft 'R&D Eco-Czar' addresses sustainability

Roger Zellner, Kraft Foods director of sustainability for Research, Development & Quality, speaks on issues in packaging sustainability.

Pw 4204 Zellner Roger

Packaging World:
What has been your inspiration for moving toward greater packaging sustainability?

Roger Zellner:
For me, it was a personal experience of living in Germany [where there is a lot more emphasis on collection/recycling], as well as spending a majority of my career in packaging. Packaging has always been an area where people externally have wanted more progress, and that is consistent globally. So if you have been in packaging for an extended period of time, as I have, you certainly feel that constant desire for a reduction in packaging waste, more recycling, etc.

How does Kraft avoid greenwashing in its packaging claims?
As a large company with very strong, powerful brands, we protect those brands and probably tend to be more conservative in our claims, as we work with our legal people.

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