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Redesigned packaging for kitchen aids is a cut above the rest

Earning its reputation by bringing to the table innovative food- and wine-related devices with a “favorable” price-to-quality ratio, Delft, Netherlands-based Vacu Vin set out last year to ensure that its packaging reflected the quality of its products.

Pw 7777 Vacu Vin R2


According to Jaap H. Formsma, company vp of operations, despite patents on Vacu Vin’s popular and functional products, which include its best-selling Wine Saver, its Pineapple Slicer, and its Cooling Carafe, imitation products are abundant.

“Most of these lower-level copy-cats are packed in unattractive, cheap packaging,” Formsma notes. “In order to distinguish ourselves, we decided that our packaging should be of a higher standard, emphasizing that we are a European manufacturer of original, high-quality houseware products.”

The new packaging for Vacu Vin’s line of 50 products was designed by Bataafsche Teeken Maatschappij (www.btn.nl) and uses Performa White paperboard in different weights from Stora Enso (www.storaenso.com) across the entire brand to provide consistency.

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