Rubin says that he conceived of the idea in 2002 as a way to reach “the completely untouched and unaddressed market for impulse-buy items in the hardware, home improvement, and automotive sectors.”
Holding 35 to 42 miniature wrench-shaped breath mints, the silver Wrench Mints container uses a design patented by Rubin and is manufactured by a proprietary supplier in Hong Kong. The pack measures 3.7” x 1.5” x 0.45” and can be reused for anything from nails, screws, and nuts to toothpicks, pills, and spare change, Rubin points out.
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