Suave scores higher on brand perception

Follow-up quantitative research on the Suave Naturals line offers several insights. Viewing the products in the new Suave Naturals bottle, consumers responded that:

• Their overall impression of the package design was 17% higher than with the previous design.

• Their quality perception of the product inside the package increased 25%.

• Their perception of the brand, when scored on the "premium look" attribute, improved 18%.