For Land O’Lakes,
The difference in carton and stick sizes among the local brands reflects historical variances in butter printers or packaging machines.
Land O’Lakes is responding by adopting the local brands’ carton and butter stick dimensions in 10 western states. The company will continue to market its stick butter in the company’s traditional 4.75”x1.25” carton size elsewhere in the
“Land O’Lakes runs the new package on its own line, and it required us to purchase new machinery,” says Brian Delgado, Land O’Lakes spokesman. “But the goal is worth the cost. We’ve put a regional focus on a global product.”
Graphically, the new regional Land O’Lakes carton resembles the brand’s global look. The well-known brand name and Indian Maiden logo have been re-proportioned to fit the new carton size. In addition, each butter stick in the new carton is being wrapped with Land O’Lakes FlavorProtect® Wrapper. The wrapper is designed to retain freshness and repel odors better than traditional butter wrappers.
Land O’Lakes is phasing in the new packaging at supermarkets in